A highly functional and content rich website for the Welsh Assembly Government created with the COI containing celebrity testimonials, case studies and a registration system for regular newsletters. The site has now been pulled into the main Welsh Assembly Government website.
Background
The new smoking ban in Wales became law on 2nd April 2007. A website was required to provide extensive information to businesses and consumers who could be affected by the ban.
Requirements
Imaginet were approached by the Government’s Central Office of Information, who were managing the marketing communications for the ban with the Welsh Assembly Government, to create a new website that would:
- Raise awareness of the ban, the reasons behind it and the benefits
- Provide useful information to businesses and consumers affected by the new smoke-free legislation
- Encourage businesses to sign up for a regular newsletter updates on the legislation
- Encourage those businesses who are already smoke-free to provide feedback on their experience
- Offer a fulfilment process for literature, signage and advertising materials in the future
Solution
Imaginet created a website with a design that complemented the off-line branding of the ‘Second Hand Smoke’ campaign to create an integrated message to visitors. Key features of the site include:
- Fully accessible design that is easy to navigate, search engine friendly and complements the current off-line branding
- Imaginet’s i-edit content management system allows bilingual content to be updated quickly
- A variety of databases allows visitors to search intuitively through content such as Frequently Asked Questions, Celebrity testimonials, Documents and Case Studies of businesses that are already smoke free
- A Registration and emailing system encourages businesses to sign up for regular newsletters to find out more about the ban as the legislation progresses
- Links to a variety of related websites and information on help with quitting smoking
- Information on what is happening around the world, which will be linked to an interactive map
- The website provides a channel for businesses to order promotional information for their establishment
Results
As part of the overall solution, Imaginet organised usability testing to ensure visitors could find key information quickly and easily and overall, the site delivers the right content to the right people. We partnered with usability experts, Nomensa, to conduct the research and participants had to undertake a variety of tasks on-line over 30 minutes. The feedback was highly positive with only a few minor updates required to raise the profile of some content.
The site has been very popular attracting thousands of visitors since its launch with almost three thousand businesses signing up for the newsletter.
